Blog
Platform Season Two - Open for submissions
Platform is looking for multi-disciplinary doers and thinkers, tinkerers, hackers, coders, anthropologists, those who like to ask questions and those who work with their hands.
We are the research and development unit of Wieden and Kennedy London, but we don’t do advertising. Join us and help us work out what it is we should be doing in the future.
Here’s the deal: £350 per week, space in our office, share of royalty for successful ideas and a link to the best creative network in the world.
Apply now by sending your portfolio to sam.brookes@wk.com
We’d also like you to send an outline of the R&D project which you’d like to carry out at W+K Platform.
Platform Season One - The End
As if by magic 9 months have flown by and today is Platform Season One’s final day.
None of us can quite believe it! We have the Kleenex at the ready.
It's been one hell of a week.
We’ve finished the Platform Legacy book.
You can have a look at it in all its glory here:
http://platform.wk.com/season1/
We’re pretty pleased with it we have to say.

On Wednesday evening we had a cracking party, with all our patrons and Platform friends and family.

Excellent music came from Jonquil (Katie’s boyfriend’s band).


http://www.myspace.com/jonquiluk
We also had the deliciously tanned Mr. James Guy spinning the decks.

Thanks to everyone who came and celebrated with us and shared their dance moves.







Also a huge thanks to Donna for organising it all.

Then yesterday we had our graduation lunch together.
Sam, Loose and Donns sprang an impromptu Platform Awards Ceremony on us.
It was just like the Oscars all red carpets, big gowns and million dollar smiles (not!) and some very special trophies.
So here are the Platform winners with their glitzy awards.

The Best Invention of New Time Award
Teemu Markkanen for Teemu-Time

The Best Super Mario Impersonator Award
Kendra Wan

The Most Dramatic Platform Illness Award
Katie Harrison for her Gangrenous Appendicitis

The Best Use of the Weekend Award
Yuki Yoshida for his Saturday Sessions

Best Pterodactyl trapped in an ad agency Impression Award
William Hooke

The Best Dressed Bartender Impersonator Award
Darren Wong

The Biggest Consumption of U.K. Breakfast Cereals Award
Nicole Karalekas

So from all of us on Platform Season One
Thanks and good night we’ve had an absolute ball!!
Probably the Best Music Video of the Season
Breakbot aka Thibaut Berland is a French producer and DJ born in 1981. After studying at the School of Graphic Supinfocom, he made short films (with Oury Atlan and Damien Ferrié called Overtime), advertisings and videos (David Hallyday - Satellite, Peter von Poehl - The Story of the Impossible).
In may 2009 he was signed by Ed Banger Records.
Be Kind Rewind Protocol w/ Michel Gondry
A few days ago I was lucky enough to join the WK12 in a film workshop with Michel Gondry. What and amazing day!
Michel has developed something called the Be Kind Rewind Protocol. There’s a book about it google it.
I won’t give a complete break down of the process, but in summary it kinda goes like this. It’s a structured and timed process taking you from deciding on a genre, title, 8 scenes and then using a grid system to figure out setting, props and costumes for each scene. This becomes to shot list.
1 person is chosen to be the director and manages this process, and cannot be in scenes. Everyone participates and ideas are voted on and combined.
Michel emphasis that imperfection is your ally.
Also pre-conceived movie ideas are strictly not allowed.
We went through with this process and our genre was: Ninja educational mystery film, title: Math Fight: Night of the Throwing Stars
I didn't find this out till after, but we had a live band play the soundtrack for us who were The Decemberists, also the drummer from The Shins.
And here's a bootleg copy of the film we made.
Up & coming Nuno Rocha
This guy is worth checking out:
The is basically the most poignant infographic I've ever seen
10 or so years of different topics, issues, brands, all given context, next to each other.
Unsurprisingly the constant that allows for comparision is money.
to me this raises lots of questions.
perhaps, most of all, it shows just how difficult it is for us all to understand what is going on in the world, and how distorted our vision of everything is by whoever is in control of mass media.
you can't really see this money, can you?
imagine if you could.
would it change the way we behaved? would it change the decisions that politicians took. or how we responded to the things they said. or even changed the way the general public felt about different things.
what if all money was physical, and it was in the streets in big piles next to the people and organisations who owned it.
you can imagine walking through wall street or the city of london... or rather the financial district in beijing, perhaps. it would be buried.
(which gives me an idea... actually LOTS of ideas...)
Live Music Night -Thanks Ricall
Last night W+K London held a music night courtesy of Ricall Music Licensing Company.
We had 4 live bands play in our events space in The Cole.
The bands were,
Hook + The Twin http://www.myspace.com/hookandthetwin
Teenagers In Tokyo http://www.myspace.com/teenagersintokyo
Jack Butler http://www.myspace.com/jackbutlerpresents
Ali Love. http://www.myspace.com/mralilove
They were all great and we had a brilliant evening.
Mischa Barton even popped by to join in the fun
WK 12 meets WK Platform
It's taken a fair few months to make it happen but...
Last night, we finally met WK12 via live video conference.
It was brilliant!
We talked shared our thoughts and feelings about Platform and 12.
There were lots of things we had in common, but then just as many differences and quirks.
Kendra's Saturday Session
After weeks of researching about the art of blinging, I finally decided to put my research theory into practice: therefore my saturday session this week is ... Bling bling!
Here are the tools and materials:
My canvas are my 2 acrylic rings I got back when I was in school in NL.
Thin tweezers to pick up the tiny gems:
And of course you have to customize tools when necessary.
Finished product!
It was fun!!! Bling it up peeps!!!
xoxo

